Innovative Product and Marketing Competition 2012
INNOVATIVE PRODUCT AND MARKETING COMPETITION
Participants : Humanities (( Business and Arts) students of Grade 11-12
No. Of members in a team : Minimum 5 and Max. 7 (Can be from any class orgrade)
Final deadline for presentation:
Task 1 – Create your team.The teams with diversified backgrounds and skillsare preferable. Register your team through the online form given on the website by 15th June. No changes will be entertained once the team is registered.
Task 2 -
Think of an Innovative product (something that is not there in the market right now. This is the toughest part of the competition – to think creatively and coming up with innovations. Innovations which make the human life more effective and are environment friendly are appreciated) You have to Register you product Online by filling the form given on the site by 25th June 2012 If you come up with a product idea which is already registered by some other team earlier, you may have to come up with a different product idea. )
Task 3 – You have to make the following:
- 1. Decide on the company name, logo and your designations. (You can prepare your individual Visiting Cards or Identity Cards etc.)
- 2. Newspaper Advertisement of the size – half of A4 Size paper ( can be
Vertical or horizontal) in black and white.
- 3. Magazine Advertisement of the size – 1 A4 sized paper – colourful and glossy. Newspaper advertisement and Magazine Advertisement has to be different keeping in mind which Newspapers or Magazines you are targeting.
- 4. Radio Jingle – (your own lyrics/script, you can sing/speak and record it with background music) – min. 10 seconds and maximum 30 seconds
- 5. Television Advertisement – create a television advertisement of maximum 45 seconds for your product
- 6. Create a website of your company (can use imaginary data) –
Highlighting launch of your innovative product.
Task 4 –
The suggested software to be used for the tasks (You can use any other technological tool unless specially mentioned.)
- Newspaper Advertisement – Microsoft Word or Microsoft Publisher
- Magazine Advertisement – Microsoft Word, Microsoft Publisher, Adobe Photoshop ,CorelDraw
- Radio Jingle – Microsoft Song Smith, DJ Live
- Television Advertisement – Microsoft Moviemaker, Sony Vegas
- Website – Wix (www.wix.com) or any Flash Website Builder
Task 5 –
On 31st July, students will be officially launching their products in front of an audience. (Participants are expected to dress up formally on the days of presentation.) Teams will be given 15 minutes each team will be evaluated and competition result will be announced after 2 days.
Resource People – Bijal Damani, Prashant Gadhvi, Ankur Sir (Music Recordingroom), Pradyuman Sir. Each team will have nearly 2 hours’ time to work with Resource people. Approach them only when you are ready with your material. OUTSOURCING IS NOT ALLOWED. Teams will disqualify if the work is found to be done by others. (The main idea is to make sure YOUR knowledge increases.)Please make sure you mention the resources in you have used in your project – human, websites, magazines or anything. (Bibliography and acknowledgement)